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BCBST Lifestyle Benefits 


Nurse Line
The Healthy Focus Coaching On Demand is an option of your WellAdvantage program for health coaching for those who live in rural areas, work shifts or have other commitments that make it hard to attend face-to-face health coaching and meetings. This program includes 24/7/365 inbound telephonic health coaching and decision support. All eligible employees will receive an initial mailing inviting them to call for any symptom, condition or health related issue. Health coaches use motivational interviewing principles on every call, and every call is viewed as an opportunity to educate and reinforce existing resources. This model typically includes at least one scheduled follow up outbound call. Beyond that, our coaches are encouraged to supplement their coaching conversations with mailed materials, including educational booklets with DVDs when appropriate. You can reach the Nurse Line at 1-800-818-8581 or 1-800-848-0298 (TTY).

Healthy Maternity
The Healthy Maternity program performs risk assessments to identify women at risk for pre-term birth and other pregnancy-related complications for women less than 34 weeks gestation. Risk assessments are used to stratify participants in different levels of risk, such as at-risk or no-risk. All participants identified as at-risk pregnancies are referred to the High Risk OB Program for care management. Based on the member's risk level, educational materials are sent targeting the specific needs of each participant along with general pregnancy and wellness information, and text4baby messaging.

The 24/7 Healthy Maternity nurseline, offers support and answers questions through telephonic interactions with experienced perinatal nurses. Once risks are identified, members receive ongoing clinical support from high-risk OB case managers. A postpartum follow-up is conducted and all members are provided a reminder for a postpartum check-up. The toll-free number remains available for 6 weeks post-delivery. As an incentive, gift cards are distributed at the end of the program to encourage ongoing engagement in the program. The nurseline can be reached at 1-800-818-8581 (choose managed care option).

Blue 365
Special Blue 365 discounts help you make healthy lifestyle choices with savings of up to 50% on a wide range of health-related products and services - including gym memberships, LASIK eye surgery, massage therapy, hearing aids, prescriptions and more.

Blue 365 discounts are only offered to BCBST members. Start using them today! Log into BlueAccess, the BCBST members-only website, and look for the Blue 365 link. For more details, visit or call Customer Service at the number on your member ID card.

WellAdvantage Benefits 


The City will continue to provide you with access to the WellAdvantage onsite medical clinic and onsite pharmacy. These facilities enable you to access medical care and medicine at a reduced cost. Use the contact information on the right if you have questions about each of these facilities.

On-Site Pharmacy

(423) 266-1586; (423) 266-3314 (fax)

Hours of Operation
Monday - Friday 8:00am to 6:00pm (Closed for Lunch Daily: 1:30pm to 2:00pm)

What services are provided?
The WellAdvantage Pharmacy is a full-service pharmacy. Generics, preferred, non-preferred medications, as well as over-the-counter medications are offered. You can save money with reduced copays and reduced price prescription medications.

You can transfer prescriptions from your current pharmacy to the WellAdvantage Pharmacy. You can also fill prescriptions from the WellAdvantage Health Center and other providers. Payment types accepted are cash and Visa/MasterCard/Discover.


WellAdvantage Health Center

(423) 643-7970

Hours of Operation, beginning January 1, 2024
Monday, Wednesday & Friday: 7:30am to 5:00pm
Tuesday and Thursday: 7:30am to 8:00pm

What services are provided?
WellAdvantage Health Center provides healthcare very similar to the care you receive from your primary care physician at no cost. In addition, the Center focuses on health and wellness and provides many services for individuals who want to improve their health. These services include health assessments and ongoing health coaching to help with weight loss, physical activity plans, smoking cessation, or any other health risk you may want to address.


New for 2024! There will be increased behavioral health services and TextCare - which is 24/7 on-demand concierge medicine.

The WellAdvantage Health Center is operated by One to One Health, a patient-centered company rooted in compassionate, relationship driven care. A physician led company, One to One Health’s mission is to "do good and help others", providing each patient with high-quality health care and empowering them to live as healthy as they can for as long as they can. 

In clinic services are available by appointment Monday/Wednesday/Friday, 7:30 am - 5 pm and Tuesday/Thursday 7:30 am - 8 pm. Direct booking is available at the following link - WellAdvantage Clinic Scheduling Link. Or, you can call or text 423-481-9760.


As an eligible member of the WellAdvantage Health Center, you also have access to virtual care 24/7, 365 days a year through Text Care. Simply text your medical need to 423-481-9760.  You will receive a reply from your care team within 5 minutes. No appointment is needed. Our providers can treat most health care concerns.

All personal health information is protected and maintained in a HIPAA compliant manner. Health information will not be shared.

Fitness Center

Perhaps you're thinking about getting back in shape or starting an exercise program for the first time. Maybe you want to lose a few pounds or gain muscle strength. You may also hope to reduce your risk factors for such conditions as diabetes, osteoporosis or heart disease. Whatever your goal is, the WellAdvantage Fitness Center is the place for you. 

How do I join the Fitness Center?
If you are eligible to utilize the Fitness Center, you will need to attend a Fitness Center Orientation. In the orientation, you will receive your Fitness Center access card, as well as review the available equipment, guidelines for use, and safety regulations. To schedule an appointment or for more information, call (423) 643-7982.

BlueCross BlueShield of TN Wellness Rewards 


The City of Chattanooga is proud to provide our employees with a comprehensive wellness program, administered by BlueCross BlueShield of TN (BCBST), to help you reach your ideal of optimal wellness. You can earn a total of 30,000 points! Redeem points for incentives in the online rewards catalog, or choose to save and roll your points to next year. Your points expire 36 months from the day they are earned.


Your first step on your journey to wellness is to register on BlueAccess at From here, you can access your Rewards portal, where you can find new activities and programs to try. Check your progress along the way through the portal. To find out more about this program and the terms and conditions, call 1-844-269-2583 (844-2MYBLUE) or email



Benefit Contact Information

BlueCross BlueShield of Tennessee

Nurseline: 1-800-818-8581

Healthy Maternity: 1-800-818-8581

(Choose Case Mgmt. option, then Healthy Maternity. Available Monday - Friday 8:00 a.m. - 7:00 p.m.)

Blue 365 Customer Service: 1-800-565-9140


On-Site Pharmacy: (423) 266-1586

WellAdvantage Health Center:

(423) 643-7970 

BCBST Wellness Rewards

Customer Service: 1-844-269-2583

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